Saturday, December 6, 2008

OU is doing well.

I've been to a few December games at Arrowhead Stadium. I know how cold it can get. I'm happy to be enjoying the Big 12 Championship game from home. At least it's not windy out there.

OU is doing so well, it's not even entertaining.

Consequently, I'm still reading get-rich-working-from-home ad pages. I have hit this one a couple of times, so apparently it's popular.

The audio narration is from the perspective of a wage slave who meets up with an ultra rich young guy who made his money with automated Internet marketing sites. It's so feeble it's kinda funny, but it really illustrates the divide between the creative class and the working class.

If your job involves a repetitive task that can be automated and you are not trying to automate it, you're working and not creating. The current trend seems to be outsourcing the running of the automated tools, so that it's completely on auto-pilot. If you can convince an army of underpaid people to implement your automated formula and get a cut of the action, that's great leverage. That's a recurring theme I'm encountering.

The marketing world is in flux. There's a movement from traditional advertising to targeted internet sites which are search engine optimized to receive traffic based on the keywords people enter into search engines and forward that traffic to the seller of a related product who pays the most commission. Marketing is in the hands of the masses now.

If you can get good at building good web sites to warm buyers up and send them on to an affiliate site to make their purchase, you really can make a lot of money. Finding the right niche, testing the market, then appealing to that niche in that manner IS the new marketing. Web hype. Now that people can DVR their shows and skip the commercials, it's the emerging way products are hyped and sold.

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